I was editing last week’s Keep Pursuing Series talk to get it on YouTube and the podcast players, and I kept thinking about one of the “helpful hints” I shared towards the end of the talk…look to how you can serve others to begin discovering your unique gifts and talents.

I’ve written about the importance of serving others and how I think all of our authentic lives include us serving others in some capacity—it could be a career, a side hustle, a volunteer, or some other way. Given that we are all microscopic pieces of a much larger system, it only makes sense that we are all supposed to complement each other through service.

With “service to others” on my mind, it’s only fitting that my friend Tom Morgan’s latest Leading Edge post was a follow-up to his previous posts with the brilliant Brian Whetten.

In this post, based on an interview with Whetten, Tom highlighted four steps to becoming a thriving coach—the first step was to identify “who is one person, with one problem you feel called to serve.”

Service to others shows up once again.

The timing was perfect for me not only because of what I had been thinking about from my talk last week but also because after twenty years as a financial advisor, nearly ten of those running my own firm with complete freedom to make choices, I finally identified the “one person” I feel called to serve in the future.

I’ve shared hints about the rebrand of my financial advisory firm, RLS Wealth, and have explicitly shared how the only new clients I will be taking on in the future will be clients working with me in the AlignedLife+ relationship, which includes a coaching component to it—hence why I’ve been reading and listening to as much Whetten content as I can. Until last Thursday, I didn’t have “one person” that I could focus on AlignedLife+ with—but after my weekly coaching call, I made a commitment and am working on a strategy to attract my “one person” to me without jeopardizing the integrity of the Daily Notes, LifeDesign+ podcast, Keep Pursuing Series, and other content that I create as a Creator for the world.

I’ll share my “one person with one problem” in due time.

I found Sunday’s Leading Edge post very reassuring and confirmed, along with the bald eagle I saw Thursday afternoon, that I was heading in the right direction by focusing on “one person,” aka a niche.

What does this have to do with your Pursuit of your authentic life?

Even if you aren’t a coach and have no desire to get into the coaching business, which, as Whetten and Tom highlight, is oversaturated and full of pretenders, thinking about the “one person with one problem” you feel called to serve is a great prompt to start your Pursuit and one to revisit time and time again.

It takes my belief that we are meant to serve others in our authentic life to the next level and asks us to identify who that might be—Whetten offers a great hint to look at a past version of our Self—giving us a better chance at discovering the unique gifts and talents that all us to serve that one person.

Another thread to pull on and follow.

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To catch the replay of "unique gifts":

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​Apple Podcasts​

​Spotify​

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See you tomorrow and keep pursuing,

JC